I’m a fan of self-help books. Anything that enables introspection and improvement wins points with me. But God help me if I have to slog through another book that gets to its main point in the first three pages, then repeats the same point over and over through the next 195.
Have more to say? I’m on board. But here’s my self-help tip for enlightened authors. If there’s not 200 pages of material, you can save everyone a lot of time and still make the New York Times Best Sellers list. Position it like a modern day literary version of Name That Tune. “This book can fix that OCD in five pages.” “Fix that OCD!”
It’s marketing genius on the level of Seven Minute Abs.